As we close out 2020, virtual connection has become the new norm and an absolute necessity in personal branding trends.

So when Ross Brand, a friend who I've had on the show, asked me to come up with some personal branding trend predictions for 2021, it was obvious where to start.

I wanted to share some of the things I came up with for you guys, too. The year 2020 sets the stage for 2021, and obviously, there was a lot of change happening. All of that drives the trends of the future.

HIGHLIGHTS:

• When there is so much change, you need to learn where to prioritize your time.
• Figure out why it is important to jump on the virtual bandwagon.
• Discover the best tools for virtual connection.
• Understand the difference between in-person introductions and virtual connections.

QUOTES:

"The best way to predict upcoming personal branding trends is to look at what's happening now. The year 2020 sets the stage for 2021, and obviously, a lot happened in 2020."

"In the world of personal branding, 2021 will be the year of virtual connection top to bottom."

"When you can't figure out how to connect to people in real life, you connect with them virtually. They are seeking out these opportunities."

"The places we were already going aren't going to sound new, but they are now of larger importance than they've ever been. So, if you haven't done it already, figure out how you can step into these spaces."

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

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Talk soon!