We’re back with a new batch of cultural mysteries! This year, we’re putting out more new episodes—like many more of them. We’ll be diving down a new rabbit hole every two weeks all year long. Starting with a question hiding in plain sight: why do so many coffee shops look the same? We’re also heading back to the early 1990s to ask if you can successfully sell a soda by celebrating that it’s just… OK?

You can hear these episodes and more on Decoder Ring — now in your feed every two weeks beginning Feb. 14. Make sure to follow us so you never miss an episode.

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