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Bars, restaurants, and venues form the foundation of drinking culture. However, the factors driving spending and visitation within the on-premise sector have evolved significantly due to COVID disruptions, economic pressures, and shifting category dynamics.

In this episode, we're examining what's happening inside bars and restaurants in 2025. Matthew Crompton, Vice President of CGA by Nielsen IQ for On Premise in the Americas, brings his expertise to this conversation.

Our discussion covers several critical areas: current on-premise visitation trends, consumer price sensitivities in bars, and the spirits categories gaining traction. We also explore effective strategies for spirits brands to capitalize on on-premise trends and strengthen their position within this channel.

Featured Guests:

Matt Crompton, Vice President: Americas, CGA by Nielsen IQ

Mentioned in the Episode:

CGA by Nielsen IQ

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