E722: Dominick DeJoy joins the show to break down the 2025 playbook for LinkedIn Ads - what's actually working right now, how to amplify organic content for cheaper CPMs, and the surprising glitches and arbitrage opportunities that marketers are quietly using to scale.

From B2B funnels that convert, to why thought leadership ads outperform traditional campaigns, to the truth about Google Ads, attribution, and startup chaos - this episode is loaded with insights for founders, marketers, and growth leads.

Topics covered: - LinkedIn Ads that actually work in 2025 - How to amplify organic content for paid performance - The difference between thought leader ads vs. company ads - Building B2B funnels with short video, retargeting, and serialized content - How to structure LinkedIn cold, warm, and post-engagement layers - Why most LinkedIn Ads fail (and how to avoid the common mistakes) - How to test creative on a limited budget without wasting spend - The real ROI of brand awareness and why most B2B marketers get it wrong - Google Ads fundamentals for B2B: what works, what doesn’t - Why you should almost always start with exact match keywords - The hidden danger of broad match and Google's close variants - How to stop Google Ads from wasting budget on unqualified clicks - Why Performance Max and Display campaigns are usually a bad idea for lead gen - How fake leads and “click farms” ruin B2B attribution - Disabling Google’s auto-apply and avoiding the algorithm’s worst mistakes - Last-touch attribution: why it lies and what to use instead - Why cold campaigns shouldn’t be judged by cost-per-lead - How to balance direct response vs. brand in paid channels - The synergy between cold email and paid ads in B2B - When NOT to hire an agency and why most early-stage startups should market in-house - Startup arbitrage stories: glitches, exploits, and viral growth through paid channels

⭐️ Dominick DeJoy - https://www.linkedin.com/in/dominick-dejoy/ ⭐️ Osric Digital - https://www.osricdigital.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Dominick DeJoy and Paid Ads 00:08 Why Use LinkedIn Ads? 01:59 Scenarios for LinkedIn Ads Success 06:39 Testing and Amplifying Organic Content 09:39 Budget and Audience Considerations 25:19 Common Pitfalls and Best Practices 31:17 Effective LinkedIn Ad Strategies 35:29 Successful Ad Campaign Examples 39:18 Serialized Content and Audience Engagement 43:53 AI Ad Makers 44:40 Evaluating the Utility of Ad Variations in B2C and B2B 47:01 Examples of Effective Content Strategies 50:12 Irrelevance of Attribution in B2B Marketing 58:22 Building Effective Marketing Funnels 01:16:44 Startup Stories and Lessons Learned 01:24:00 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#linkedinads #b2bmarketing #googleads #performancemarketing