Building With Buyers: Startup Marketing and Growth Fueled By Customers

203 - Hashing Out The Perfect Content Strategy Visual Framework With Erin Balsa (Haus of Bold)


Listen Later

Happy Passover!


In my work with early stage startups, I've seen some of the ways that they approach their content strategies. Sometimes there's structure, but usually it's all over the place. It's not their fault, though. I haven't really seen any visual diagrams that would help startup founders and marketing teams build this out. Nothing too fancy, but at least some kind of easy to use, systematic approach that brings it all together. 


So I brought on Erin Balsa to help hash this out. Erin Balsa is Founder of Haus of Bold where she builds and executes content marketing strategies for B2B SaaS startups that sell complex, enterprise-ready solutions.


If you want to see the Content Strategy Canvas, you can now because I wrote up an article to show you.


We also cover:

AMA: Erin asks me her burning question which I will answer in the next BONUS episode.


You can find Erin on LinkedIn: www.linkedin.com/in/erinbalsa

Haus of Bold: hausofbold.com


For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!


And whenever you’re ready, there are 3 ways I can help you:


1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠


3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes


You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


...more
View all episodesView all episodes
Download on the App Store

Building With Buyers: Startup Marketing and Growth Fueled By CustomersBy Anna Furmanov

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

28 ratings


More shows like Building With Buyers: Startup Marketing and Growth Fueled By Customers

View all
Better! with Dr. Stephanie by Dr. Stephanie Estima

Better! with Dr. Stephanie

612 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,380 Listeners

Lipstick on the Rim by Sony Music Entertainment

Lipstick on the Rim

998 Listeners

Lenny's Podcast: Product | Career | Growth by Lenny Rachitsky

Lenny's Podcast: Product | Career | Growth

1,367 Listeners