Deep Dive with Misk 2030 Leaders | RIYADH – Redefining clarity, growth, and bold decisions
In this compelling episode of Deep Dive with Misk 2030 Leaders, we sit down with Nader Ashoor—a purpose-driven leader who turned down Harvard Business School, led the largest IPO in the world, and continues to champion the development of Saudi talent. From Aramco’s boardrooms to the executive floors of Bupa Arabia, Nader’s journey is defined by courage, introspection, and clarity of direction.
A path shaped by purpose, not prestige
Nader’s story doesn’t follow the script. He started in medicine, shifted into business, and discovered early that true success isn’t about the title—it’s about meaningful impact. Whether stepping away from prestigious opportunities or embracing tough leadership decisions, Nader consistently chose what aligned with his values.
He’s held leadership roles at Aramco and later at Bupa Arabia, where he pushed to localize executive positions and uplift emerging Saudi leaders. His ability to navigate complexity, lead with transparency, and act with empathy made him a trusted voice in high-stakes environments.
Today, as Group CFO at NEOM, he’s applying that same clarity to one of the most ambitious projects in the world.
Inside the episode
Nader opens up about the turning points that shaped his life—how a conversation with his parents challenged his assumptions, why leaving his comfort zone led to deeper fulfillment, and what it means to lead with “clarity over comfort.” He shares powerful lessons from failed projects, moments of self-doubt, and why he believes that trusting your instinct is a leadership muscle.
This episode is about more than career strategy—it’s a window into the mindset of someone who measures growth not by position, but by alignment, values, and long-term vision.
Episode Timeline
00:00 Introduction and Welcome
00:55 Getting to Know Nader Ashour
01:48 Early Life and Education
04:16 Career Beginnings and Family Influence
06:41 Transition to Business and Higher Education
09:13 Joining Aramco and Professional Growth
13:49 Harvard Experience and Return to Aramco
23:02 Leadership and Major Projects at Aramco
24:20 The Aramco IPO Journey
28:16 Reflecting on Aramco and Moving to Bupa
30:10 A Life-Changing Meeting
31:00 Joining Bupa: The Early Days
32:02 Challenges and Leadership at Bupa
32:57 Cultural Impact and Team Building
33:48 Career Growth and New Responsibilities
36:56 Transition to a New Role
45:14 Reflections on Self-Discovery and Risk-Taking
51:24 Advice for Future Leaders
If you’ve ever paused to ask: “Am I where I’m supposed to be?”—this conversation with Nader will give you the perspective and permission to choose growth over ease.
Hit play, share your favorite insight, and subscribe for more bold leadership journeys shaping the future of Saudi Arabia.