The Ambitious Bookkeeper Podcast

206 | 2025 The State of Virtual Bookkeeping & Accounting Industry Report with Alyssa Lang


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Join Serena and Alyssa Lang, the Workflow Queen, as they dive deep into the results of the first-ever State of Virtual Bookkeeping and Accounting Industry Report! We collected over 200 responses from bookkeepers and accounting firm owners like you, and the data is honestly eye-opening. This isn't your typical corporate survey - this is BY us, FOR us small firm owners.

In this episode you’ll hear:

  • The advisory services reality check - Why 41% of you are probably already doing advisory work but not charging for it
  • The referral marketing machine breakdown - Since 41% of you rely on word-of-mouth referrals, we're sharing specific strategies to systematize and amplify your referral game
  • Team structure insights - Why so many are working full-time but haven't built a team yet
  • Client capacity breakdown - 26% are serving 20+ clients, and we're breaking down how that's even possible
  • Industry positioning trends - What people are calling themselves and their businesses

Resources mentioned in this episode:

  • ambitiousbookkeeper.com/results

Connect with Alyssa:

🌐 Website: workflowqueen.com

📱 IG: @workflowqueen

🎙️ Podcast: Conquering Workflows & Systems with the Workflow Queen

Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeper

For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

  • Visit our website: https://www.ambitiousbookkeeper.com
  • Follow the Blog: https://www.ambitiousbookkeeper.com/blog
  • Connect on Instagram: https://www.instagram.com/ambitiousbookkeeper
  • Connect on Threads: https://www.threads.net/@ambitiousbookkeeper
  • Connect on Facebook: https://www.facebook.com/serenashoupcpa

Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.

Podcast Publishing Tools we use:

  • Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llc
  • Descript: https://get.descript.com/u7lubkx09073 (affiliate link)
  • Buzzsprout: https://www.buzzsprout.com/?referrer_id=1753696 (affiliate link)

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Grab the Spotify Playlists here: ambitiousbookkeeper.com/spotify

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The Ambitious Bookkeeper PodcastBy Serena Shoup, CPA

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