Gen Z is transforming the way we consume. With a keen eye toward sustainability, they are influencing older generations to prioritize sustainability in their purchasing decisions.

Aneesh Dhawan of Knit, joins me on Tech Talks Daily. The consumer insights startup appeared on my radar after learning it provides market data for Gen Z audiences and works with NASCAR, the Minnesota Twins, the San Antonio Spurs, and JBL Speakers, to name a few brands. Using the Knit platform, brands can upload questions and get 30-90 second "selfie" video responses from hundreds of Gen Z consumers in as quickly as a few hours. With their video analysis AI, brands can analyze hours of video feedback in minutes, helping larger brands rapidly learn more about what Gen Z audiences want. We discuss the three key 'takeaways' brands should keep in mind when looking to attract the attention of Gen Z'ers and what Gen Z data tell us about building thriving communities online.