Emotional marketing is a strategy that has been deeply incorporated into campaigns to solicit donations, sell products, gain brand loyalty, and other uses for decades. Finding successful methods to persuade people to buy into a product or an idea has been around since ancient times. Whether with familiar faces, hard facts, or clever stimuli, advertising experts play into our very predictable behavior given ad campaign characteristics. If you think you’re impervious to donating money, buying new sneakers, or one-click buying that flight to Hawaii, you’re most definitely no match for the emotional appeals of the greatest advertising giants out there. They’re around every corner and every click, just waiting to control your behavior.

Links for Today:

https://www.nickkolenda.com/emotional-marketing/#what-is-emotion

https://www.spiralytics.com/blog/emotional-marketing-what-it-is-and-how-it-works/

https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/04/13-examples-of-effective-emotional-marketing-and-what-your-business-can-learn-from-them/?sh=ce0f810303b1

https://blog.hubspot.com/marketing/emotion-marketing#:~:text=Emotional%20marketing%20refers%20to%20marketing%2Cto%20elicit%20a%20consumer%20response

https://www.nickkolenda.com/

We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo

Recommendations

Abraham: Cooties (Movie; https://www.imdb.com/title/tt2490326/)

Shane: Sharks Keep Moving (band)

You can reach us directly at 775.525.0908, at [email protected], through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Become a supporter of this podcast: https://www.spreaker.com/podcast/why-we-do-what-we-do--3419521/support.