This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

In this short summary show, "Let's Talk Loyalty" looks back on an interview with Mark James, the CEO of Customology in Australia who shared some insightful outcomes of some consumer research he had conducted in early 2021.

Mark shared the challenges for loyalty marketers when new customers are prioritised over existing ones with better offers.

Mark also shared some insights on the most effective communication strategies to keep customers happy and engaged.

Show Notes:

1) Previous Episode: #74: Australian Consumer Loyalty Research - Mark James CEO Customology

2) Mark James, CEO, Customology