aBlogtoWatch has become a mainstay in most, if not, every watch enthusiast’s browser at some point in their watch collecting journey. In the first episode of our two-part interview with founder Ariel Adams, he shares with us his journey, from building his own reputation to navigating a space that had previously never been explored. With no mentor or guidance, what Ariel has achieved is truly remarkable, and in a world where advertising and media can make or break his business, he’s managed to keep the site authentic and has stayed true to himself.