Arin Delaney, co-founder of copywriting studio Fonzie, discusses the magical potential of a great name, including its far-reaching power as a marketing tool and the studio’s ‘spiritual’ and ‘ethereal’ approach to naming brands and products.

21 - Fonzie: the dark art of naming

Private View(s) - a podcast showcasing ideas and opinions inside the world's most exciting creative agencies and brands, made possible by ASK US FOR IDEAS.
 
At AUFI, we've been lucky enough to have spent nearly a decade introducing some of the most interesting, forward-thinking brands to some of the smartest and most visionary creative teams in the world.
 
In this podcast, we shine a light on some of these people – sharing a fraction of the inspiring conversations that we’re lucky enough to listen in on every day. This isn’t just about the work, but the why, the how and the who.
 
ASK US FOR IDEAS (AUFI) helps the world's most ambitious brands connect with a collection of the best and most exciting creative agencies from around the world.

Arts

Private View(s) - a podcast showcasing ideas and opinions inside the world's most exciting creative agencies and brands, made possible by ASK US FOR IDEAS. At AUFI, we've been lucky enough to have spent nearly a decade introducing some of the most interesting, forward-thinking brands to some of the smartest and most visionary creative teams in the world. In this podcast, we shine a light on some of these people – sharing a fraction of the inspiring conversations that we’re lucky enough to listen in on every day. This isn’t just about the work, but the why, the how and the who. ASK US FOR IDEAS (AUFI) helps the world's most ambitious brands connect with a collection of the best and most exciting creative agencies from around the world.

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21 - Fonzie: the dark art of naming

21 - Fonzie: the dark art of naming

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