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Today’s show covers the topic of building your business with referrals--but in a new and revolutionary way. While this information is vital for coaches, it’s also applicable to any business owner. Join us to learn more!
Stacey Brown Randall is a member of the “business failure club.” She shares openly about what she’s experienced and what she’s learned along the way. She’s also a contrarian on generating referrals, which is the focus of today’s show, and Stacey supports the entrepreneurial dream. She creates programs that provide a roadmap on how to take control of your business. She’s a three-time entrepreneur, author of the award-winning book, Generating Business Referrals. . . Without Asking, and she hosts the Roadmap to Grow Your Business podcast. We’re diving into Stacey’s path along with her five-step process to generating referrals without even asking.
Show Highlights:
● A look at Stacey’s journey of how she came to where she is today
● What Stacey learned to help herself and help others regarding referrals
● Why a true referral has to have a personal connection and a need that is identified in the prospect
● What you need to know about gaining referrals by using Stacey’s five-step process:
○ Identify your referral sources
■ This is the foundational piece; resources can help, like a simple Excel spreadsheet
○ Write a handwritten Thank You note for each referral received
■ How Stacey goes above and beyond to appreciate people and make herself memorable and meaningful (“Minding your M & Ms”)
○ Build a referral plan in advance
■ How you can deepen the relationship with a series of outreaches to take care of your referral sources
○ Understand the language to use in planting referral seeds
■ How to employ the “secret sauce” to make your referral plan work
○ Do the “processitizing” to make your plan happen
■ How to apply the process to your workflow and your unique business situation
Resources:
Stacey’s website: Stacey Brown Randall
Email Stacey: [email protected]
Find Stacey on LinkedIn: StaceyBRandall
Twitter: StaceyBRandall
Facebook: StaceyBrownRandall
Generating Business Referrals. . . Without Asking by Stacey Brown Randall
Mentioned in this episode:
Join Mentoring Program!
If you’re a coach who wants to grow—not just check a box—this is for you.
Mentor Program
If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten.
By Meg Rentschler5
132132 ratings
Today’s show covers the topic of building your business with referrals--but in a new and revolutionary way. While this information is vital for coaches, it’s also applicable to any business owner. Join us to learn more!
Stacey Brown Randall is a member of the “business failure club.” She shares openly about what she’s experienced and what she’s learned along the way. She’s also a contrarian on generating referrals, which is the focus of today’s show, and Stacey supports the entrepreneurial dream. She creates programs that provide a roadmap on how to take control of your business. She’s a three-time entrepreneur, author of the award-winning book, Generating Business Referrals. . . Without Asking, and she hosts the Roadmap to Grow Your Business podcast. We’re diving into Stacey’s path along with her five-step process to generating referrals without even asking.
Show Highlights:
● A look at Stacey’s journey of how she came to where she is today
● What Stacey learned to help herself and help others regarding referrals
● Why a true referral has to have a personal connection and a need that is identified in the prospect
● What you need to know about gaining referrals by using Stacey’s five-step process:
○ Identify your referral sources
■ This is the foundational piece; resources can help, like a simple Excel spreadsheet
○ Write a handwritten Thank You note for each referral received
■ How Stacey goes above and beyond to appreciate people and make herself memorable and meaningful (“Minding your M & Ms”)
○ Build a referral plan in advance
■ How you can deepen the relationship with a series of outreaches to take care of your referral sources
○ Understand the language to use in planting referral seeds
■ How to employ the “secret sauce” to make your referral plan work
○ Do the “processitizing” to make your plan happen
■ How to apply the process to your workflow and your unique business situation
Resources:
Stacey’s website: Stacey Brown Randall
Email Stacey: [email protected]
Find Stacey on LinkedIn: StaceyBRandall
Twitter: StaceyBRandall
Facebook: StaceyBrownRandall
Generating Business Referrals. . . Without Asking by Stacey Brown Randall
Mentioned in this episode:
Join Mentoring Program!
If you’re a coach who wants to grow—not just check a box—this is for you.
Mentor Program
If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten.

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