Better Events

210 - How We Book and Sell Events: Finding Clients, Repeat Work, and Lessons Learned


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In this week's episode , we’re diving into the sales side of running an event business. We share how we each approach marketing, finding new clients, and setting goals—plus a few surprises about how some of our recent events came to be. From securing repeat business to refining your sales process, this conversation is full of real-life examples and actionable tips. Whether you're just starting out or looking to grow, there's something here to help you book your next event with confidence.


SHOW NOTES:

Learn more about our partner of this episode, Snapquest. Mention the Better Events podcast and you'll earn $100 off your event's SnapQuest: https://www.snapquest.co/

Want our updated free run of show template? Send us an email at [email protected]


Join the paid Better Events Community: https://bettereventspodcast.substack.com/


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THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!


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@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

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