Pool CEO Shiv Malik - a technologist, award-nominated broadcaster, author of two books, former Guardian investigative journalist, and co-founder of the Intergenerational Foundation think tank joins me on Tech Talks Daily. UK-based Pool, currently valued at $39m, is building a data marketplace and associated payment rails for new data-sharing entities called data unions. These new data-sharing organisations seek to leverage shifts in privacy, the end of consumer data following Chrome's deletion of third-party cookies, and new EU rules for data portability which are due to come into effect next year. The most powerful companies on Earth are those who monopolise vast swaths of humanity's information. Pool's purpose is to redistribute the control and value of that knowledge and thereby completely reconstitute power relationships in the political economy of the 21st century. I learn how Pool is doing this by taking an old-fashioned organisational structure - the trust - and evolving it with Web3 technology to make it fit for the digital era. This straightforward model allows Data Unions to align incentives around data creation. It's why the model is backed not just by EU regulators through the upcoming Data Governance Act.