It’s not everyday I have BMW's Head of Sustainable Design in the studio: Daniela Bohlinger. Having dedicated herself to a more sustainable approach in design, she was one of the masterminds behind the unique sustainable design concept of the “Project i” which resulted in the BMW i3 car, and has pushed ahead with innovative eco-friendly initiatives ever since. Apart from contributing to the company’s strategic development with regard to sustainability, she is a frequent guest lecturer at different universities. Don’t miss our 15 min discussion today.

(For the first time an interview in English)