This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Today's episode of "Let's Talk Loyalty", features LInkedIn loyalty guru and independent loyalty consultant, Henry Christian.

Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia and talked with us about some of the valuable lessons he has learned over the years.

He shared his insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove valuable instead of making assumptions for members versus nonmembers.

Henry shared strategies for membership retention and acquisition and we also found out a surprising 'favourite loyalty programme' that has never been mentioned before!

Henry also shared a very important principle that loyalty is not a program, it is an outcome to expect from your customers.

Show Notes:

1) Henry Christian, Independent Consultant with HC Loyalty Advisory on LinkedIn

2) LinkedIn Loyalty Post - Speak Like a CEO