This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In this episode, James Berry, Commercial Director, Valuedynamx at Collinson shares game-changing concepts he believes are becoming pivotal for loyalty professionals.

James and his team work with brands to create loyalty programmes that are engaging, relevant and increasingly valuable to customers.

In this episode, we discuss the dramatic changes in consumer behaviour, and some of the innovative ways that Collinson have found to connect programs, consumers and merchants in order to ensure loyalty programmes become even more relevant in everyday lives.

We also talk about opportunities working with emerging technologies like NFTs and cryptocurrencies.

This episode will help you understand the latest innovative strategies for post-pandemic consumers.

This episode is sponsored by Valuedynamx ( Part of Collinson Group)

Show Notes:

1) James Berry, Commercial Director, Valuedynamx at Collinson on LinkedIn

2) Collinson