This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In this short summary episode of "Let's Talk Loyalty", we looked back on an episode from early 2021 when we talked about loyalty programmes as they evolved during the global pandemic, in an insightful conversation with Ashish Sinha, Managing Director of Epsilon APAC & MEA.

While some brands did their utmost to be extraordinarily helpful to consumers in that particularly difficult time, others overloaded their members with offers and deals that they didn't want or couldn't afford to redeem.

Listen to enjoy some unique Epsilon insights on how true customer loyalty can be earned.

Show Notes:

1) Episode #80: Loyalty Trends in APAC by Epsilon's Ashish Sinha

2) Ashish Sinha, Managing Director - Epsilon APAC & MEA