What market mapping is in marketing and how to use this positioning map to position your brand effectively. 

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First, we’ll answer the question “What is market mapping?” so you can understand this tool to map the competitive landscape for effective competitive analysis. 

Next, you’ll learn why market mapping is important and why not doing it effectively can lead to missed opportunities. 

Then, we’ll look at the pros and cons of market mapping with the advantages and disadvantages of using this brand positioning tool.  

Then, you’ll discover examples of market mapping variables and how the right combination can uncover gold. 

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