Continuing our Account Based Prospecting expert series, in this episode, Sam is joined by Mason Cosby, founder and CEO of Scrappy ABM, to discuss the intricacies of account-based marketing (ABM) and its application in recruitment.

Throughout the conversation, they cover a lot of ground:
From exploring the importance of niching down, to identifying the right audience, and some of the challenges organizations face when implementing ABM strategies. Mason shares tactical steps for building an effective ABM program, emphasizing his 4D approach. We're not being cheeky when we say these are assets and advice you'd typically have to pay someone to give you — so listen, take notes, and be well on your way to improving your marketing and prospecting efforts...just. like. that. 


Chapters:

00:00 - Why ABM is the ultimate growth tool for modern recruiters
06:12 - Beyond spray and pray: Evaluating your recruitment lead generation
09:05 - Is your recruiting agency ready for account-based marketing?
16:10 - How to build your ABM strategy for client acquisition
35;01 - How to find and leverage data to build your ideal client profile
41:50 - From data to deal: Activating your ABM client prospecting
54:05 - Beyond placements: Calculating the ROI of your ABM strategy












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