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218 - How We Launched A Free Plan At Navattic (Natalie Marcotullio & Raman Khanna)
Natalie Marcotullio is Head of Growth and Ops at Navattic (Seed funded). Raman Khanna is Growth Lead at Navattic. Navattic makes buying easier with interactive demos. 28k+ demos built so far. You can also check out Episode 139 and Episode 180 where I had Natalie on.
Since 2020, Navattic has been a sales-led company. Plans start at $500/mo. They just released a product-led motion. One interactive demo, free forever.
Here’s what we cover:
Why’d you decide to go product-led;
Why’d you decide to go freemium vs. free trial (HINT: buyer-focused);
What were the main steps to get there;
What were some stumbles and how did you fix;
What was your launch plan;
How many demos built on the free plan, and what % have converted to paid;
What have you learned since launch.
Natalie on LinkedIn:www.linkedin.com/in/natalie-marcotullio
Raman on LinkedIn:www.linkedin.com/in/raman-khanna
Navattic:www.navattic.com
For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.
Music by my talented daughter.
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
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By Anna Furmanov
4.8
2828 ratings
Natalie Marcotullio is Head of Growth and Ops at Navattic (Seed funded). Raman Khanna is Growth Lead at Navattic. Navattic makes buying easier with interactive demos. 28k+ demos built so far. You can also check out Episode 139 and Episode 180 where I had Natalie on.
Since 2020, Navattic has been a sales-led company. Plans start at $500/mo. They just released a product-led motion. One interactive demo, free forever.
Here’s what we cover:
Why’d you decide to go product-led;
Why’d you decide to go freemium vs. free trial (HINT: buyer-focused);
What were the main steps to get there;
What were some stumbles and how did you fix;
What was your launch plan;
How many demos built on the free plan, and what % have converted to paid;
What have you learned since launch.
Natalie on LinkedIn:www.linkedin.com/in/natalie-marcotullio
Raman on LinkedIn:www.linkedin.com/in/raman-khanna
Navattic:www.navattic.com
For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.
Music by my talented daughter.
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
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