Roy Choi was at the lowest point of his life when an idea to put tacos and his Korean heritage together beckoned him to the food truck scene. A decade later, he is on the TIME 100 Most Influential People in the World list. As the owner of multiple food trucks and restaurants with cult followings, including Kogi BBQ, Choi joins us from NRF’s Shop.org conference in Los Angeles to share how he got started and developed his business into an award-winner.