Having your personal brand narrative is not something that you suddenly one day need in order to apply for a job. Figuring out what sets you apart from others may be useful for that, but having your brand narrative precise and ready can, and will, underpin your career as a whole.

Whether you think you need one, already have one or aren't sure - it's more than likely your colleagues, friends and even family already have one conjured up on your behalf.

So, why wouldn't you take the time to craft and refine the way that you wish to be perceived in a professional or unprofessional capacity?

In today's episode, we take the time to really scope out the why and even the how behind the importance of a brand narrative that encompasses you and what you bring to the table. I'll be giving you a run down on a mini-workbook I've collated to help run you through the entire process in detail (which you can find here) and I'll even give you some key examples of how to apply it.

Let's get to it.

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