We sit down with Dr. Steve Vargo to discuss his new book, Prescribing Change. The book's intention is to develop methods for optometrists to share information with their patients and have them ACT on it. We review his genius CONNECT method that navigates making connections with patients and influencing decision making. We highly recommend all ODs and OD students to purchase this book and learn how to become more successful both clinically and financially!

Resources:

1. Follow Dr. Steve Vargo on Instagram @dr.stevevargo

2. Purchase the new book Prescribing Change: https://www.amazon.com/Prescribing-Change-Connections-Influence-Decisions/dp/B08CWG625H/ref=sr_1_1?crid=VLVI1PZTT6F6&dchild=1&keywords=prescribing+change&qid=1597689371&sprefix=prescibing+change%2Caps%2C161&sr=8-1