Nate is prepping for SNL and Aaron is fathering a newborn baby so Brian and Dusty are joined by Greg Warren, Tim Convy, and Sean O'Brien from the new podcast The Consumers. Each week, The Consumers podcast does a deep dive into a company or brand to learn more about it. This week, the guys brought their research of Whole Foods to the Nateland table to teach us about the history of the health food grocery store.

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