222. Explore Distributor Horror Stories and learn how to fix our broken food system for brands and retailers to thrive. Lois and Bob, founders of Soft Stuff Distributors, discuss the challenges faced by small brands in the food industry. They advocate for a transparent and collaborative distribution model, emphasizing the need for accurate information about product availability and the drawbacks of free fills.

Today's Free Downloadable Guide: Trade Marketing Optimization Checklist. Tired of throwing money away? This checklist outlines key steps to optimize trade marketing promotions. It emphasizes the importance of planning and forecasting, managing deductions, laser targeting your ideal shoppers, aligning with retailer objectives, and utilizing data-driven strategies. The checklist highlights the importance of flawless execution, monitoring promotions, and winning at retail - to give you a sustainable competitive edge.Get instant access on the show webpage: RetailSolved.com/session222