Learn how promotional pricing works with examples and types of strategies for discounts and sales. 

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By the end of this episode, you’ll understand what promotional pricing strategy is and how to use it with examples and types for explanation. 

First, we’ll answer the question “What is promotional pricing?” with a concise definition before we dive into the psychology of price promotions and how it affects 

Value Perception
Price Perception
Brand Perception
Brand Loyalty
The Fear Of Missing Out
The Gratification Of Purchase Success
Promotion Expectation
Promotion Addiction 

Then, we’ll dissect the different types of promotional pricing using examples to illustrate the methods of discounting used by brands. 

Finally, you’ll learn the questions you need to ask when considering whether or not a promotional pricing strategy will work for your brand.

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