“To make the customer fall in love with the brands.” This is how Alejandro Gonzalez Saul, CEO of Puntos Columbia described the purpose and goal of this market-leading loyalty program operating as a coalition in Colombia.

In this short summary show, "Let’s Talk Loyalty" looks back on a fascinating conversation with the true loyalty market leader in Colombia to understand its impressive proposition and performance.

Listen to learn some of the secrets that Alejandro shared that drive the incredible success of "Puntos Colombia" in the South American market. 

Show Notes:

1. Alejandro Gonzalez Saul
2. Puntos Columbia
3. #86: Coalition Loyalty In Columbia with Puntos Columbia