Learn about brand positioning strategies, workshops, and exercises from The Brand Positioning Workbook author Ulli Appelbaum.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll walk away with instantly applicable brand positioning techniques and exercises to help you differentiate the brands you build.

First, you’ll learn about Ulli Appelbaum's extensive experience working with top branding agencies such as BBDO and Leo Burnett as well as his award-winning work with brands including Harley Davidson, Nestle & P&G.

Then, Ulli shares his vast experience in brand positioning including

The creative brand positioning process, the 26 sources of brand associations, and how to alter your thinking to find unique opportunities, brand positions, and differentiation strategies.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/