Better Events

230 - When and How to Raise Your Event Rates Confidently


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Talking about money isn’t always easy—but it’s essential, no matter if you're running an event business or navigating your event career. In this episode, we dive into one of the most important (and sometimes awkward) parts of the job: raising your rates. Whether you're a freelancer negotiating your next contract or an internal event pro prepping for a raise conversation, we share the signs it’s time to ask for more, how to navigate pushback, and the mindset shifts that make money talks feel less scary. Tune in for actionable tips, real stories, and confidence-boosting strategies to help you value your work—and get paid what you're worth.


SHOW NOTES:

  • Register for the 2025 Better Events Conference ( In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registration
  • Learn more about the conference: https://bettereventspod.com/conference


  • Book: Never Split the Difference by Chris Voss: https://www.thriftbooks.com/w/killer-deals_chris-voss_tahl-raz/10231806/item/28340565

  • Our episode on building a profitable event business (Episode 96): https://www.youtube.com/watch?v=uaF3GOTkfDQ

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