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Choosing the wrong podcast format could be costing you leads and listeners. Here's how to pick a format that actually grows your business.

Your podcast format might seem like a small decision, but it's a big one, especially if your podcast is part of your marketing strategy.

In this episode, I walk you through why choosing a podcast format by default (usually the interview style) can cost you big time—and how to choose the one that will actually serve your listener, showcase your expertise, and help grow your business.

What we cover in this episode:

1. The biggest mistake most new podcasters make when choosing a format

2. Why "everyone else is doing it" is a terrible reason to use the interview style

3. Solo, interview, NPR-style, and panel formats—and how to know which one's right

4. How to choose a format that aligns with your business goals

5. When to blend formats (and how to do it right)

6. The importance of structure, consistency, and listener expectations

7. How the right format builds authority and helps generate leads

8. The two questions that should drive every podcasting decision you make

Whether you're launching a new podcast or trying to improve one that's underperforming, this episode will help you rethink how you show up for your audience and make sure your format is doing its job.

If you're still not sure what format will serve your business best, we can help.

Book a FREE podcast coaching call at PodcastPerformanceCoach.com

Or check out our 1:1 coaching programs:

→ Concept to Casting for new podcasters

→ Podcast Tune-Up for shows that need realignment

Don't let the wrong podcast format keep you from the results you want.