Kelsey Hodgkin, CEO and partner of Special US, discusses the agency's focus on independent creativity and the importance of making work that is truly special. She shares her unconventional path into advertising and emphasizes the value of empathy, critical thinking, and having a clear point of view in strategy. Kelsey also highlights the significance of studying art forms outside of advertising and encourages aspiring strategists to immerse themselves in things they like and don't like.

00:00 Introduction and Background

03:11 The Power of Independent Creativity

08:43 Special US and Its Unique Proposition

15:05 Breaking into Advertising and the Importance of People

21:44 Developing a Strategy Style and Advice for Aspiring Strategists

28:50 Questions for Strategy Interviews

35:34 The Value of Travel and Having Bigger Goals

36:56 Conclusion and Contact Information