Retail Gets Real

237. Growing a digital-first home goods store with Parachute


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Ariel Kaye, founder and CEO of the home brand Parachute, talks about how her company has grown throughout the pandemic, why they are investing in stores, and what's on the horizon for the home segment as we look toward 2022.

Learn more at retailgetsreal.com.

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Retail Gets RealBy National Retail Federation

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