STaR Coach Show

237: The Marvels of Mastering Memory: Chester Santos


Listen Later

One thing we all need to improve is our memory skills. How important is it for a coach, leader, business owner, or entrepreneur to have sharp memory skills? How can these skills increase your value and profitability? Does it take superior intelligence to sharpen your memory, or are there practical techniques that anyone can learn? Join us as today’s guest answers these questions and more!

Chester Santos, “The International Man of Memory,” is the world’s leading expert on memory training. He’s a bestselling author who has helped thousands of people worldwide realize the benefits of improved memory and a sharper mind. There are many things we can do as human beings, business owners, coaches, entrepreneurs, and leaders to add value to our lives as we apply some of Chester’s concrete strategies. He is a highly sought-after guest on numerous media outlets for his exceptional skills and expertise. Through workshops, corporate training, speeches, and presentations, Chester has developed a knack for passing on valuable memory techniques that are easy to understand and retain for years to come. He has inspired millions to develop their memory, and he’s here today to inspire each of us to remember more.

Show Highlights:

●     How Chester became “The International Man of Memory”

●     Three main principles of memory skills:

○     Visuals--Turn what you want to remember into a picture in your mind.

○     Additional senses--The more senses you use to encode information into your brain, the more your brain is activated to remember.

○     Psychological aspect--We remember things that catch us by surprise and are unexpected, so attach something extraordinary to what you want to remember.

●     Chester’s memory technique called the “story method”--and how to use it

●     The practical application of memory to business success in remembering names:

○     Repeat the person’s name when introduced.

○     Ask them a question using their name.

○     Connect the name to something familiar.

○     Say goodbye to the person using their name.

●     How memory skills benefit someone who is giving a presentation (Use mental picture clues instead of notes!)

●     How to remember the things you have to look up repeatedly

Resources:

Memory School Use the promo code STAR to remove the fee for the first 50 listeners!

Twitter: ChesterJSantos

LinkedIn: Chester Santos 

Facebook: TheInternationalManofMemory  

Mentioned in this episode:

Mentor Program

If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten.

It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about.
Inside the program, we work on your actual coaching.
You’ll hear yourself differently.
Learn from other coaches.
Develop more presence.
And ask questions that create real transformation.
If you’re ready to deepen your skills and your impact, I’d love to support you.
Learn more at starcoachshow.com/mentor
I’d love to work with you.

...more
View all episodesView all episodes
Download on the App Store

STaR Coach ShowBy Meg Rentschler

  • 5
  • 5
  • 5
  • 5
  • 5

5

132 ratings


More shows like STaR Coach Show

View all
Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,528 Listeners

The Moth by The Moth

The Moth

26,984 Listeners

Coaching for Leaders by Dave Stachowiak

Coaching for Leaders

1,471 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

145 Listeners

Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft. by Dr. Katrina Burrus PhD, MCC

Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.

66 Listeners

The Daily by The New York Times

The Daily

111,948 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

4,045 Listeners

On Purpose with Jay Shetty by Perfect Strangers

On Purpose with Jay Shetty

27,775 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

29,207 Listeners

ReThinking by TED

ReThinking

655 Listeners

The Ringer-Verse by The Ringer

The Ringer-Verse

3,213 Listeners

We Can Do Hard Things by Treat Media and Glennon Doyle

We Can Do Hard Things

41,321 Listeners

The Coaching Studio with Lyssa deHart by Lyssa deHart, LICSW, MCC

The Coaching Studio with Lyssa deHart

23 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,524 Listeners

The Curiosity Shop with Brené Brown and Adam Grant by Vox Media Podcast Network

The Curiosity Shop with Brené Brown and Adam Grant

472 Listeners