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One thing we all need to improve is our memory skills. How important is it for a coach, leader, business owner, or entrepreneur to have sharp memory skills? How can these skills increase your value and profitability? Does it take superior intelligence to sharpen your memory, or are there practical techniques that anyone can learn? Join us as today’s guest answers these questions and more!
Chester Santos, “The International Man of Memory,” is the world’s leading expert on memory training. He’s a bestselling author who has helped thousands of people worldwide realize the benefits of improved memory and a sharper mind. There are many things we can do as human beings, business owners, coaches, entrepreneurs, and leaders to add value to our lives as we apply some of Chester’s concrete strategies. He is a highly sought-after guest on numerous media outlets for his exceptional skills and expertise. Through workshops, corporate training, speeches, and presentations, Chester has developed a knack for passing on valuable memory techniques that are easy to understand and retain for years to come. He has inspired millions to develop their memory, and he’s here today to inspire each of us to remember more.
Show Highlights:
● How Chester became “The International Man of Memory”
● Three main principles of memory skills:
○ Visuals--Turn what you want to remember into a picture in your mind.
○ Additional senses--The more senses you use to encode information into your brain, the more your brain is activated to remember.
○ Psychological aspect--We remember things that catch us by surprise and are unexpected, so attach something extraordinary to what you want to remember.
● Chester’s memory technique called the “story method”--and how to use it
● The practical application of memory to business success in remembering names:
○ Repeat the person’s name when introduced.
○ Ask them a question using their name.
○ Connect the name to something familiar.
○ Say goodbye to the person using their name.
● How memory skills benefit someone who is giving a presentation (Use mental picture clues instead of notes!)
● How to remember the things you have to look up repeatedly
Resources:
Memory School Use the promo code STAR to remove the fee for the first 50 listeners!
Twitter: ChesterJSantos
LinkedIn: Chester Santos
Facebook: TheInternationalManofMemory
Mentioned in this episode:
Mentor Program
If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten.
Join Mentoring Program!
If you’re a coach who wants to grow—not just check a box—this is for you.
By Meg Rentschler5
132132 ratings
One thing we all need to improve is our memory skills. How important is it for a coach, leader, business owner, or entrepreneur to have sharp memory skills? How can these skills increase your value and profitability? Does it take superior intelligence to sharpen your memory, or are there practical techniques that anyone can learn? Join us as today’s guest answers these questions and more!
Chester Santos, “The International Man of Memory,” is the world’s leading expert on memory training. He’s a bestselling author who has helped thousands of people worldwide realize the benefits of improved memory and a sharper mind. There are many things we can do as human beings, business owners, coaches, entrepreneurs, and leaders to add value to our lives as we apply some of Chester’s concrete strategies. He is a highly sought-after guest on numerous media outlets for his exceptional skills and expertise. Through workshops, corporate training, speeches, and presentations, Chester has developed a knack for passing on valuable memory techniques that are easy to understand and retain for years to come. He has inspired millions to develop their memory, and he’s here today to inspire each of us to remember more.
Show Highlights:
● How Chester became “The International Man of Memory”
● Three main principles of memory skills:
○ Visuals--Turn what you want to remember into a picture in your mind.
○ Additional senses--The more senses you use to encode information into your brain, the more your brain is activated to remember.
○ Psychological aspect--We remember things that catch us by surprise and are unexpected, so attach something extraordinary to what you want to remember.
● Chester’s memory technique called the “story method”--and how to use it
● The practical application of memory to business success in remembering names:
○ Repeat the person’s name when introduced.
○ Ask them a question using their name.
○ Connect the name to something familiar.
○ Say goodbye to the person using their name.
● How memory skills benefit someone who is giving a presentation (Use mental picture clues instead of notes!)
● How to remember the things you have to look up repeatedly
Resources:
Memory School Use the promo code STAR to remove the fee for the first 50 listeners!
Twitter: ChesterJSantos
LinkedIn: Chester Santos
Facebook: TheInternationalManofMemory
Mentioned in this episode:
Mentor Program
If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten.
Join Mentoring Program!
If you’re a coach who wants to grow—not just check a box—this is for you.

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