Ever wondered how data-driven decisions can turn marketing from a cost center into a powerful profit engine? In this episode of the Breaking and Entering Advertising Podcast, Geno sits down with Bradley Keefer, Chief Revenue Officer at Keen Decision Systems, to reveal how brands can bridge the gap between finance and marketing for measurable, long-term success. Bradley shares insights on predictive media planning, advice for aspiring sales professionals, and the evolving role of the CMO in a tech-driven landscape. Packed with strategies for brand and performance marketers, this episode offers a roadmap to navigating the future of advertising.

Connect with Bradley here: https://www.linkedin.com/in/bradley-keefer/

Learn more about Keen Decision Systems here: https://keends.com/