Geno Schellenberger interviews Erin Regan, Managing Partner and Co-Owner at Full Contact Advertising. Erin shares her journey from “new business hustler” at Arnold Worldwide to partner at Full Contact, where she leads the agency’s approach to “branded performance”—blending brand-building with bottom-line results to drive consumer impact. We explore Full Contact’s work with brands like ButcherBox, Body Armor, and First Citizens Bank, and Erin offers advice for young pros on breaking into advertising and building a career with purpose. Whether you’re agency-side, brand-side, or just starting out, this conversation is packed with insights on succeeding in today’s ad landscape