There are three things that all salespeople need to know according to Richard Hellen, in today's Tip 24.

If you could only pick one of these three things that Richard talks about, so value proposition, understanding the difference between price, cost, and value, and having a sales process, which would you choose? Which do you believe is the most important?

Join the discussion at DailySales.Tips/24 and you'll find links to Richard's various social media profiles.