Most loan officers measure the wrong thing. Income. Volume. Units closed. Justin St. Clair started measuring the one metric almost nobody tracks: how many referrals he gives OUT.
In 2019 he gave out a quarter million dollars in referrals to his realtors, CPAs, financial advisors, attorneys, and insurance agents. Last year that number was $2.7 million. And it changed everything about his position in the market.
In this final part of Wally Elibiary's sit-down with Justin, they break down why giving referrals away is what makes you impossible to replace.
What we get into:
- The one metric that matters more than your production number
- Why Justin went from $250K to $2.7M in referrals given out, and what it did to his business
- "Who's going to fire me? I just put $2.7M in your pocket." The untouchable position explained
- Progress over perfection: why he started calling wealth partners before he finished the course
- How he turned his processing team into a referral engine with a simple bonus structure
- The golf lesson: focus on the inputs, not the results, and the results take care of themselves
Give more than anyone else in your market and you stop being a vendor anyone can replace. You become the one they cannot afford to lose.