Disruption seems to be the buzzword these days, and Allbirds co-founder Joey Zwillinger found shoemaking to be ripe for the picking. With longer working hours the norm and a modern way of dressing in the workplace, Zwillinger’s innovative idea was to make a shoe that takes the customer from day to evening with “extraordinary” comfort. On this episode, Zwillinger describes how the digital startup got its foot in the door of a long-established industry with direct-to-consumer marketing.