In today's episode, we delve deep into the realm of public relations (PR) and perception management. Step behind the curtain with us as we uncover the hidden strategies and tactics that PR professionals and Hollywood publicists employ to shape narratives and mold public opinion.

Join your host, Molly McPherson, as she ventures into the realm of crisis management, where PR professionals truly showcase their mettle. From high-profile scandals to corporate disasters, we examine real-life case studies and unveil the perception management strategies used to regain control and salvage reputations.

Throughout the episode, we emphasize the profound impact perception has on shaping public opinion. Explore how the power of perception can shape our reality, often blurring the lines between fact and fiction. Through thought-provoking discussions, we aim to unravel the complexities and ethical dilemmas faced by those working in PR and perception management.

Whether you're a pop culture enthusiast, a curious observer of media manipulation, or simply interested in understanding the forces that shape our perceptions, this episode will captivate your attention and broaden your understanding of the fascinating world of PR.

Key Points From This Episode:

• What is the definition of "Wagging the dog?" 
• Molly's TikTok about the PR spin surrounding Kevin Costner's divorce: Part 1
• Molly's TikTok about the PR spin surrounding Kevin Costner's divorce: Part 2
• Ben Affleck and Jennifer Lopez's relationship strife: what's the PR spin? 
• Describing the positive and negative aspects to PR spin.
• PR spin used by former NYC Governor Andrew Cuomo during COVID-19 nursing home crisis. 
• Why PR spin is a slippery slope in a crisis.

The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. 

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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

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• https://www.youtube.com/mollymcpherson
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