How do you qualify leads and create effective marketing channels for your construction business? We dive deep into lead generation tactics with Alex Weeks of Northbuilt Construction, offering tips on identifying ideal clients and maximizing conversions.

Time Stamps

• 02:14 - Episode Intro

• 03:12 - Alex Week's Background

• 03:51 - Revenue Goals and Growth Strategies

• 05:21 - Lead Generation and Qualification

• 10:09 - Marketing Channels and Referral Programs

• 26:11 - New Marketing Partnership

• 28:09 - Website Strategy and Planning

• 29:57 - Converting Leads Into Customers

• 42:10 - Addressing Client Misconceptions

  48:21 - Pricing Strategies and Client Options

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  Snippets from the Episode

• "As we develop new marketing channels and new arms there, there's going to be some fallout, some learning curve. So I know there's going to be a little bit of waste there. And that's why I'm really focused on the qualified number." -Alex Weeks

• "If there's one thing about data, the more you have, the more accurate your sets can be." -Alex Weeks

• "We don't just send out a PDF with a number on it. That's a surefire way to have a client ghost you. They just, don't come back and you don't always know why." -Alex Weeks

• "One cool thing that we are implementing is options. I think clients and prospects want options." -Alex Weeks

• "We're already well ahead of goal. We're pacing super strong." -Alex Weeks

  
  

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