April 29, 2025

245: Crafting a Cohesive Marketing Narrative for Social Media and Email

39 minutes

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Marketing doesn't have to be a mystery, especially for busy moms building businesses. Sasha Fidenchuk pulls back the curtain on what actually works, sharing insights from her remarkable journey from corporate executive to successful entrepreneur and mother of two.

After building a six-figure spray tan business in just six months, then pivoting during the pandemic, Sasha discovered her true calling: helping other entrepreneurs achieve real growth through strategic marketing. Now as co-founder of Daring House with her husband, she's on a mission to bring big business strategies to small business owners who are changing the world.

Forget pretty logos and websites—they're not enough. The true power lies in understanding your customer data and creating marketing that resonates across channels. Sasha reveals the email marketing secrets that consistently generate 8-12x returns for her clients, including how to craft subject lines that spark curiosity and leverage social proof for maximum conversions. Her approach treats marketing not as isolated tactics but as an interconnected ecosystem that builds relationships before sales.

Beyond business strategy, Sasha offers a refreshing perspective on balancing motherhood and ambition. Like the ocean constantly shifting from tumultuous waves to serene stillness, women can embody fierce leadership and nurturing tenderness within minutes. This duality isn't a weakness but our superpower as entrepreneurial mothers.

Whether you're just starting your business journey or looking to level up your marketing approach, this conversation delivers actionable insights while affirming that you don't have to choose between success and presence with your family. You truly can have both—sometimes within the same five minutes!

Resources:

Sasha’s Website: https://www.sashafedunchak.com/

https://daringhaus.com/

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