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A seven-second “mom fail” video, 22 million views, and a brand-new path. Our conversation with Melissa Hughes, founder of Rise Social Media Agency, is a candid look at how authentic storytelling can turn a personal turning point into a clear, magnetic brand. Melissa opens up about a valley season that tested her identity, the unexpected viral clip that launched her into entrepreneurship, and the mindset shifts that helped her lead with purpose while raising confident kids.

We dig into why story beats slogans every time. Melissa breaks down psychographics—the beliefs, emotions, and inner shifts behind your milestones—and shows how they create resonance your audience can feel. You’ll hear a powerful case study of a client who moved beyond a generic “unstoppable” message by sharing a pivotal mental health battle, unlocking relevance, booking stages, and a mission that finally made sense. If you’ve ever wondered how to clarify your message, this is the blueprint: define the belief you held, the moment that changed it, and the mission that followed.

We also get tactical. Melissa shares her content cadence, how to capture working processes with simple screen recordings, and why hiring for complementary strengths transforms your capacity. At home, she uses clear systems—the “five B’s” routine—to build independence and peace, proving that delegation isn’t lazy parenting; it’s leadership. And we reframe imposter syndrome as a signal you’re expanding into work that fits who you really are when it’s rooted in authenticity.

If you’re a mom, creator, or founder ready to evolve without burning out, you’ll walk away with practical steps to focus your offer, say no with confidence, and build a brand that grows because it’s true. Listen, share with a friend who needs the nudge, and leave a quick review to tell us the defining moment shaping your message today.

Resources:

Melissa's website: https://melissaleahughes.com/

IG: https://www.instagram.com/melissaleahughes/?hl=en 

LinkedIn: https://www.linkedin.com/in/melissa-hughes-39b43580/ 

Tiktok: https://www.tiktok.com/@melissaleahughes 

The Ultimate Time Audit & Productivity System (Freebie)

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How to Hire Your First VA for $27

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Discover Your WHY – Free 5-Day Workshop

Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)

Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podca

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The holidays are magical — but for moms, they can also be a lot. Between gift lists, school events, and business deadlines, it’s easy to lose yourself in the hustle. In this episode, Camille shares simple, heart-centered ways to protect your peace and find calm amidst the chaos. You’ll walk away with practical habits to stay grounded, enjoy the moment, and give your family the best version of you.

In this episode, you’ll learn:

 Why overwhelm happens — and how to recognize it early

 Three daily habits that protect your energy and mindset

 A simple reflection to realign your priorities

 How to redefine what “enough” looks like this season

 A mindset shift that brings calm back into your home

Resources & Links:

MIXHERS: code: camille10

https://mixhers.com?current-token=Bedv3oom

Clean Simple Eats:

https://glnk.io/54jl/camille

 Download the free Ultimate Time Audit to create more flow in your week

 Follow Camille on Instagram @camillewalker.co for more tips on calm, balance, and business growth

 Listen to more Call Me CEO episodes on Apple Podcasts or Spotify

Share this episode:

Tag Camille on Instagram and share your favorite takeaway — she’d love to hear how you’re protecting your peace this season!

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A single pricing decision can change the fate of a company—and the families it serves. Camille sits down with Mary Fusillo, CEO of Family Solutions International, to trace her path from ER nurse and ICU leader to fertility entrepreneur who rethought pricing, unbundled services, and built a national program that gives intended parents real choice without losing the human touch.

We walk through the evolution of egg donation, from early, limited options to today’s transparent, data-rich matching with deep health histories and video profiles. Mary breaks down who uses donor eggs now—women facing diminished ovarian reserve, single dads, and same-sex couples—and why fresh donor cycles often deliver stronger pregnancy rates than frozen eggs. If you’re career-focused and considering kids later, you’ll get actionable guidance on timelines, realistic success odds, and the true costs of egg freezing, plus how employer benefits can help. For donors, Mary explains safety, physiology, and the ethical guardrails that cap cycles to protect health and genetic diversity.

On the business side, Mary shares the hard-won lessons: why being “the cheapest” slowed growth, how a simple whiteboard session revealed the power of raising prices slightly above average, and how unbundling legal, psych, and escrow fees clarified value while improving margins. Cutting credit card fees, automating CRM touchpoints, and keeping interviews personal turned a scrappy startup into a trusted resource. She also opens up about boundaries, timers, and a weekend ritual of real rest that kept her present for her twins and resilient through 18 years of entrepreneurship.

If you’re building a service brand or navigating fertility choices, this conversation blends strategy, science, and empathy. Hit follow, share with a friend who needs it, and leave a quick review—your support helps more people find clear answers and the courage to value their work.

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In this heartfelt episode of Call Me CEO, Camille Walker shares 10 easy steps to help mom entrepreneurs find peace and balance during the holidays. Learn how to simplify your schedule, set boundaries, automate tasks, and reclaim the joy of the season — without letting stress steal your sparkle.

Key Takeaways:

1. Set Your Holiday Intention: Choose how you want the season to feel.
2. Audit Your Calendar: Keep only what aligns with your priorities.
3. Communicate Boundaries Early: Let your team, clients, and family know your limits.
4. Automate and Delegate: Use systems to save time and reduce chaos.
5. Create a Holiday Light List: Focus on meaningful, joy-filled traditions.
6. Simplify Gift-Giving: Choose thoughtful, simple, and memorable gifts.
7. Schedule Recharge Time: Take mindful moments for yourself.
8. Keep Business Goals Realistic: Maintain instead of overextending.
9. Ask for and Receive Help: It’s okay — even powerful — to accept support.
10. Practice Gratitude and Presence: Anchor your days in thankfulness and peace.

Mentioned in This Episode:

•  Click here to join the waitlist now  
• Join the Mom in Mind Virtual Summit for FREE 
• 5-Minute Meditations for Kids Podcast
  → Listen on Spotify
• Simply Piano & Simply Series
  → Available in the App Store & Google Play
• Duolingo Language App
  → duolingo.com
• Time for Us Parent-Child Journal
  → Available on Amazon –  Volume 2 Link 
• Volume 1: Time For Us
• Screen Freeze Program
  → Get the Reset – Link
• Take the Free Ultimate Time Audit → https://camillewalker.myflodesk.com/i6jwnvbhcu
• Join The CEO Mindset™ — Systems & Flow for the Modern Mompreneur → camillewalker.co
• [Free Holiday Stress-Free Planner for Mom Entrepreneurs (link)]
• Call Me CEO Podcast Instagram – @CallMeCEOPodcast
• Camille Walker Coaching – @CamilleWalker.co

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When you're running a business and managing a family, it's easy to get caught up in the day-to-day hustle. But what happens when life throws a curveball—a health crisis, family emergency, or unexpected loss?

In this episode of Call Me CEO, host Camille Walker sits down with Colleen Watson, CEO of Century Plant Business Services and a legacy consultant with a heart for helping entrepreneurs get their affairs in order before chaos strikes. With a deeply personal story as the foundation for her mission, Colleen empowers small business owners to create plans for the "what ifs" in life—because it’s not a matter of if, but when.

Together, they dive into:

• Why legacy planning isn’t just about death—it’s about peace of mind
• How to start gentle, loving conversations with aging parents or spouses
• What every entrepreneur should have in place to protect their business and family
• Free checklists and resources to begin taking action today

Colleen reminds us that avoiding these conversations can cost more than we realize—financially, emotionally, and relationally. But with small, doable steps, you can build a safety net that brings clarity during chaos.

Camille also shares a touching family tradition that turned a Christmas into a "living will" of love and appreciation—proof that legacy isn’t just paperwork, it’s people.

 Tune in to learn how to make the uncomfortable conversations easier and take back your power before life happens.

 Ready to build your business and life with intention? Learn how coaching with Camille can help you create systems, find peace, and grow with support. Click here to explore coaching options.

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Have you ever felt like you’re giving 110% — hustling harder, juggling all the things, and still wondering why your results don’t match your effort? You’re not alone.

In this episode, Camille Walker breaks down the real reason why more effort doesn’t always equal more success. You’ll learn how to shift from overworking to aligned action, so you can grow your business and still feel grounded, energized, and in flow.

Camille shares practical mindset shifts and systems that help you focus on what truly moves the needle — without burning out.

 In This Episode, You’ll Learn:

• Why doing more is often blocking your growth
• How to identify which actions are actually moving your business forward
• The difference between busy energy and aligned energy
• 3 simple questions to help you reset and realign when you’re overwhelmed
• How to create systems and flow that support the results you want

Resources:

• Take the Free Ultimate Time Audit → https://camillewalker.myflodesk.com/i6jwnvbhcu
• Join The CEO Mindset™ — Systems & Flow for the Modern Mompreneur → camillewalker.co
• Listen to more episodes of Call Me CEO for mindset and business growth tips

 Connect with Camille 

• Website: camillewalker.co
• Instagram: @camillewalker.co
• Podcast: Call Me CEO

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In this empowering episode of Call Me CEO, Camille sits down with Andrea Seymour—co-owner and CEO of Springdale Builders. Andrea shares her journey from leaving the corporate world to launching a thriving design and build company with her husband. What started as a bold pivot into unfamiliar territory quickly turned into a calling that Andrea was naturally built for.

Andrea opens up about her experience with the Tori Burch Foundation, how it transformed her mindset, and why imposter syndrome is simply a distraction from your true potential. Her biggest lesson? You don’t need a certain title, income level, or degree to chase your dreams—just the courage to follow your instincts.

What You’ll Learn in This Episode:

• Why corporate experience can be a launchpad—not a life sentence
• How Andrea tapped into her natural strengths to build a business she loves
• The moment she stopped waiting for “permission” to go all in
• How being part of the Tori Burch Foundation changed her mindset
• Actionable advice to overcome imposter syndrome and lean into what lights you up

Resources:

• [Springdale Builders Website] (https://www.springdalecharlotte.com/ )
• Tori Burch Foundation
• 
  

Connect with Andrea:

Instagram: @springdalebuilders

Connect with Camille:

Follow Camille on Instagram: www.instagram.com/CamilleWalker.co

Follow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

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In this empowering episode of Call Me CEO, I’m joined by expert stylist and personal brand coach Ellie Steinbrink to talk about something that touches every woman in business — how we show up. Ellie shares her powerful journey of leaving corporate life to pursue her passion for fashion, and how that decision has allowed her to help countless women align their inner confidence with their outer style.

We dive into the truth behind visibility — not just in social media or branding — but in how you physically show up for your day, your clients, and your own growth. Ellie breaks down the mindset shifts that happen when you dress with intention, and how personal style isn’t about trends, it’s about transformation.

Whether you're leading a team, working from home, or building your empire during nap time, this episode is your permission slip to ditch the sweats, own your presence, and use your wardrobe as a powerful tool for confidence and visibility.

 What You’ll Learn:

• Why what you wear impacts how you feel and show up
• How to build a personal style that aligns with your brand
• The connection between confidence and visibility in business
• Small wardrobe shifts that make a big mindset impact
• Ellie’s tips for getting out of a style rut (even as a busy mom or business owner)

 Connect with Ellie Steinbrink:

• Instagram: https://www.instagram.com/style.decoded/
• Website: www.elliesteinbrink.com

Connect with Camille:

•  Website: CamilleWalker.co
•  Instagram: @camillewalker.co
•  More Episodes: Call Me CEO Podcast
•  Email: [email protected]

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Preparing our children for life's inevitable challenges might be the greatest gift we can offer them as parents. Jennifer Borget, a thriving content creator, former broadcast journalist, and homeschooling mother of three, reveals how modeling entrepreneurship and resilience has shaped her family's journey through both successes and setbacks.

What began as an anonymous blog while working as a news anchor has evolved into a multifaceted content creation business spanning multiple platforms. Jennifer shares the unexpected path that led to developing physical products like the Family Movie Night Journal, which families across the country now use to create meaningful traditions together.

The conversation dives deep into how children absorb entrepreneurial lessons through observation. Jennifer's kids witness two contrasting career models—their father's traditional employment and their mother's self-directed business—giving them a broader understanding of what's possible for their futures. Through practical involvement in her business, from helping with design elements to fulfilling orders, her children gain hands-on experience while creating family memories.

Most powerfully, Jennifer emphasizes that showing our children how to navigate failure might be our most important teaching opportunity. "You can change your mind and that's okay" becomes a liberating mantra that reduces the fear of making mistakes. When children see parents pivot, adjust course, or even throw the occasional bagel during a moment of frustration, they learn that resilience isn't about perfection—it's about honest communication and getting back up after setbacks.

For parents hoping to nurture limitless potential in their children, Jennifer offers this wisdom: counter the world's limiting messages with consistent affirmation, recognize each child's unique gifts rather than forcing predetermined paths, and create space for their individual dreams to flourish. The greatest legacy we can leave isn't financial success but children who believe in their ability to create meaningful lives on their own terms.

Ready to transform how you balance business and family life? Subscribe now for more conversations with women who are redefining success on their own terms.

Resources:
Cherish 365 Website  

Connect with Jennifer:
Instagram: https://www.instagram.com/jenniferborget/ 

Connect with Camille Walker:

Follow Camille on Instagram: www.instagram.com/CamilleWalker.co

Follow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

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Ever wondered how to turn financial expertise into a thriving remote business that creates both freedom and wealth? Sherrel T. Martin, founder and CEO of Nitrum Financial Solutions, pulls back the curtain on building a successful virtual bookkeeping practice that serves entrepreneurs while allowing her to be present for her family.

Contrary to popular belief, Sherrel reveals that bookkeeping success hinges more on problem-solving abilities than mathematical prowess. "Math is the smallest part," she explains, dispelling the myth that you need complex calculation skills to excel in this field. What truly matters is understanding compliance, creating systems, and helping clients navigate financial decisions with confidence.

The conversation takes a fascinating turn as Sherrel shares her methodology for helping business owners actually pay themselves consistently—a struggle for many entrepreneurs. Through implementing cash management systems based on the "Profit First" approach, she's transformed how clients view their money, leading to greater personal and business wealth. Her mission goes beyond accurate books; she's passionate about creating a financial legacy for herself and those she serves.

For aspiring bookkeepers, Sherrel offers practical wisdom on avoiding common pitfalls: pricing services appropriately (hint: bundle packages instead of hourly billing), finding your industry niche, and being intentional about client selection. Her candid admission about leaving her corporate job too quickly resonates with anyone contemplating their own entrepreneurial leap.

Whether you're considering a bookkeeping business or simply want to better understand your company's finances, this episode delivers actionable insights on creating profitability, maintaining proper financial boundaries, and building a business that serves your life rather than consuming it. Discover why "pricing for profit" might be the mindset shift that transforms your financial future.

Sherrell’s website: www.nitramfinancial.com 

Enroll here: www.rockthebooksonline.com  

Connect with Sherrell:

Follow on:

Instagram : www.instagram.com/sherrelltmartin 

Linkedin : www.linkedin.com/in/sherrelltmartin 

Youtube : www.youtube.com/@sherrelltmartin