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What if your business plan was based on your cycle, not just your schedule? In this episode of Call Me CEO, we’re talking to Reema Kithani, founder of The Hira Collective — a holistic practitioner app directory built with the female body and energy in mind. Reema shares how she launched this Canada-based company by rejecting hustle culture and honoring natural rhythms instead. We talk launching a tech platform with intention, syncing work with your menstrual phases, and why rest is not a reward — it’s a strategy.

What You’ll Learn:

• How to use your cycle as a business strategy
• The behind-the-scenes of launching a holistic tech platform
• Why burnout isn’t the price of success
• The difference between masculine and feminine business models
• How The Hira Collective is connecting clients to holistic practitioners across Canada