This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals.

From Whatsapp as a messaging platform, to the power of a voice marketing strategy and my all-time favourite - payment-led loyalty.

This short show summarises superb insights from Lisa Brightwell, the founder of one of the UAE's top loyalty agencies, who shares how these powerful tools can be used to differentiate your brand in this era of dramatic changes in consumer behaviour.

Listen to hear the power and potential of these tools that you can use to connect with your customers.

Show Notes:

1) Let's Talk Loyalty with Lisa Brightwell - Episode 98

2) Lisa Brightwell