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249: Client Attraction Strategies: Jacob Ratliff
The inescapable truth is that a successful coaching business requires clients. Who are they? Where are they? How do I find them? What do I say to them? How do I attract them to my business? If you find these questions confusing and perplexing, join me for today’s show, where we discuss all things related to client attraction.
Jacob Ratliff is a Client Attraction Coach and entrepreneur based in Asheville, North Carolina. Using his identity and lived experiences as the catalyst for creating his business, Jacob uplifts people and helps them to grow their businesses by leaning into their authentic, confident, empowered selves. With over five years’ experience in growing clients’ businesses as well as his own, Jacob is uniquely positioned to help high-impact coaches build intimate relationships online to attract high-paying clients. Over the past five years, he has developed a comprehensive training and coaching program that helps entrepreneurs increase brand awareness and visibility, create meaningful engagement, and maintain long-term clients.
Show Highlights:
● How Jacob came into the work he does today from his beginnings as a freelance digital marketing designer
● The value in identifying your ideal client and crafting messaging that speaks directly to them and their pain points
● Why Jacob focuses his marketing on LGBTQ+ entrepreneurs but also attracts other clients to whom the same message appeals
● How and where to look for your ideal client---and it may not always be the people you think!
● Why your ideal client, niche, offer, and message should constantly evolve--so allow some wiggle room!
● How to establish authenticity through building relationships with clients--instead of using long-winded, sales-y posts
● The value of authentic social media conversations from you, the person--not the salesperson
● The value in asking questions in direct message conversations to find deeper pain points; start by digging deeper three feet at a time
● How to be aware of unnatural tactics and techniques that don’t align with you and your values
● Jacob’s advice: “The most important piece of client attraction is to find what works best for you.”
Resources:
Jacob Ratliff
Find Jacob on Facebook
Find Jacob on LinkedIn
Mentioned in this episode:
Join Mentoring Program!
If you’re a coach who wants to grow—not just check a box—this is for you.
I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about.
Inside the program, we work on your actual coaching.
You’ll hear yourself differently.
Learn from other coaches.
Develop more presence.
And ask questions that create real transformation.
If you’re ready to deepen your skills and your impact, I’d love to support you.
Learn more at starcoachshow.com/mentor
I’d love to work with you.
Enroll More Clients: Clarity Sprint
Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?
That’s not a you problem. It’s a messaging problem—and it’s costing you clients.
Join me for my free, live five-day experience: Enroll More Clients: Clarity Sprint. From March 16–20 at 9 a.m. Central, I’ll help you get crystal clear on your ideal client, refine your message so it actually resonates, and create a confidence statement that makes booking a call the obvious next step.
No fluff, just clarity, you can use immediately.
Grab your free spot at:
https://starcoachshow.com/5day
Enroll More Clients: Clarity Sprint
View all episodes
By Meg Rentschler
5
132132 ratings
The inescapable truth is that a successful coaching business requires clients. Who are they? Where are they? How do I find them? What do I say to them? How do I attract them to my business? If you find these questions confusing and perplexing, join me for today’s show, where we discuss all things related to client attraction.
Jacob Ratliff is a Client Attraction Coach and entrepreneur based in Asheville, North Carolina. Using his identity and lived experiences as the catalyst for creating his business, Jacob uplifts people and helps them to grow their businesses by leaning into their authentic, confident, empowered selves. With over five years’ experience in growing clients’ businesses as well as his own, Jacob is uniquely positioned to help high-impact coaches build intimate relationships online to attract high-paying clients. Over the past five years, he has developed a comprehensive training and coaching program that helps entrepreneurs increase brand awareness and visibility, create meaningful engagement, and maintain long-term clients.
Show Highlights:
● How Jacob came into the work he does today from his beginnings as a freelance digital marketing designer
● The value in identifying your ideal client and crafting messaging that speaks directly to them and their pain points
● Why Jacob focuses his marketing on LGBTQ+ entrepreneurs but also attracts other clients to whom the same message appeals
● How and where to look for your ideal client---and it may not always be the people you think!
● Why your ideal client, niche, offer, and message should constantly evolve--so allow some wiggle room!
● How to establish authenticity through building relationships with clients--instead of using long-winded, sales-y posts
● The value of authentic social media conversations from you, the person--not the salesperson
● The value in asking questions in direct message conversations to find deeper pain points; start by digging deeper three feet at a time
● How to be aware of unnatural tactics and techniques that don’t align with you and your values
● Jacob’s advice: “The most important piece of client attraction is to find what works best for you.”
Resources:
Jacob Ratliff
Find Jacob on Facebook
Find Jacob on LinkedIn
Mentioned in this episode:
Join Mentoring Program!
If you’re a coach who wants to grow—not just check a box—this is for you.
I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about.
Inside the program, we work on your actual coaching.
You’ll hear yourself differently.
Learn from other coaches.
Develop more presence.
And ask questions that create real transformation.
If you’re ready to deepen your skills and your impact, I’d love to support you.
Learn more at starcoachshow.com/mentor
I’d love to work with you.
Enroll More Clients: Clarity Sprint
Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?
That’s not a you problem. It’s a messaging problem—and it’s costing you clients.
Join me for my free, live five-day experience: Enroll More Clients: Clarity Sprint. From March 16–20 at 9 a.m. Central, I’ll help you get crystal clear on your ideal client, refine your message so it actually resonates, and create a confidence statement that makes booking a call the obvious next step.
No fluff, just clarity, you can use immediately.
Grab your free spot at:
https://starcoachshow.com/5day
Enroll More Clients: Clarity Sprint
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