We sit down with Lisa Hurst to discuss her fascinating journey from the brand side at Procter & Gamble to leading client relationships at a top agency.

Lisa shares how her early grounding in brand fundamentals at P&G shaped her marketing approach and how those principles remain vital today—despite shifts in technology and consumer behavior. We dive into AMP’s recent merger with five specialized agencies, unifying expertise in advertising, media, digital design, and brand activation under one roof to meet the evolving demands of modern marketers. Lisa explains how this integration allows AMP to balance top-of-the-funnel brand building with performance-driven solutions, creating holistic strategies that drive both short-term results and long-term brand equity.

Lisa's LinkedIn: https://www.linkedin.com/in/lisa-hurst-36b7004/

Geno's LinkedIn: https://www.linkedin.com/in/genogeno/