Planning & Beyond®

25. Shut Up and Listen: How Strategic Listening Skills Transform Client Relationships with Matt Halloran


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Could the secret to deeper client relationships be as simple as just shutting up? In this eye-opening episode, Matt Halloran, co-founder of ProudMouth and author of "Shut the F Up and Listen," reveals how mastering the art of listening can completely transform advisor-client dynamics. Drawing from his background as a therapist and years of experience in financial services as a coach, Matt breaks down his innovative "five second rule" and seven types of listening that help advisors uncover clients' true needs beyond their presenting issues. Through personal stories and practical techniques, Matt demonstrates how intentional listening not only strengthens client trust but also leads to more successful business outcomes by revealing deeper client concerns that might otherwise remain hidden. Discover why the most effective client meetings might be the ones where you say the least.

Key Takeaways:

  1. The Five Types of Communicators Framework: Learn to identify whether your clients are skydivers, hang gliders, water skiers, snorkelers, or scuba divers in their communication style, allowing you to adapt your listening approach accordingly and create more meaningful connections.
  2. The Five Second Rule: Implement Matt's powerful "dramatic pause" technique—waiting five seconds after a client finishes speaking before responding—to create space that encourages clients to reveal their deeper concerns and true priorities.
  3. Listening Beyond Words: Master the four critical dimensions of communication—pace, pentameter, volume, and inflection—to pick up on subtle cues that reveal what clients are really saying beneath their words, significantly enhancing your ability to understand their true needs.

Resources and Guest Information:

  • “Shut the F Up and Listen” by Matt Halloran 
  • Connect with Matt on Facebook
  • Connect with Matt on Tik Tok
  • Connect with Matt on X

Connect with Ashley:

Podcast Website  

  • Ashley Quamme on LinkedIn
  • Beyond the Plan®
  • Help fellow advisors grow by leaving us a review! 
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