Tom is joined by Sarah Flynn (@flynnwaslike), Chief Marketing Officer at Thirty Five Ventures, a venture capital and multi-media company founded by the two-time NBA Champion Kevin Durant and Rich Kleiman. Sarah got her start at Roc Nation in 2013, running their music and sports marketing ventures before joining Thirty Five Ventures in their nascent stages. In this episode, Sarah discusses her career story, evolution of the media industry, consumer engagement behaviour, digital marketing and investment strategy for Thirty Five Ventures and their three business verticals. She describes how the organization is always looking to stay ahead of the curve with emerging technologies and trends including NFTs, Metaverse, NIL etc. Additionally, she dives deep into the launch of Boardroom.tv, a multi-media sports business platform with newsletter, two flagship podcasts, premium videos, writing, news and much more. Enjoy this exciting and engaging episode on The CUSP Show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19),Yash Agarwal’22(@yashagarwal655), Sam Marks’22, and Connor O’Neill’22, with Jillian Quinn’22 (@JillianMQuinn) and Dominique Smith’22 managing social media efforts.

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